Farming in a virtual reality environment
Publish Date: Jul 13, 2015 The Newvision.
Joy Muhoozi uses a smoke blower to scare away bees to harvest honey in one of her beehives.
Photo by Fredrick Mugira
By Fredrick Mugira
EVERY after an hour, chances are that Joy Muhoozi, a spunky brown
woman in her late 40s will be talking on phone. Often, she is sharing
her farming experience, talking to extension workers or inquiring about
market prices for products from her farm, a family agribusiness she owns
with her husband Bonus.
Through her phone, she finds market for her produce. Joy sells her
produce directly to buyers in the towns of Bushenyi, Kabwohe and Mbarara
in southwestern Uganda and several other markets in the region. This
way she cuts out the middlemen and sells her honey and several other
produce to the highest bidders.
But most recently, Joy has been thinking about venturing into using
internet to market her produce. She wants to devote a blog and a
Facebook account to her family farm. The family runs a mixed farm in
Kyangundu, Kyangyenyi Sub County, in Sheema district, some 320
kilometers south of Kampala City.
“I’ve a lot to share and learn on internet. I want to find market for my honey,” narrates Joy.
Joy wants to cross from the side of farmers in Uganda yet to use
social networks to expand their farm businesses. She wants to join the
side where several farmers, farmers’ groups, extension workers, sellers
and buyers of agricultural products are meeting easily.
Meeting in a virtual reality environment; just through social media; a
group of internet based applications that allow the creation and
exchange of user-generated content.
Several farmers in Uganda have turned to social media platforms
mostly Facebook, WhatsApp, Blogs and Twitter due to their participatory,
openness and connectedness characteristics.
Perhaps the most used social media platform, Facebook allows users to
set up their own pages, upload their photos, video, personal
information and just about anything else.
The centerpiece of these platforms in agriculture is strengthening
friendship and teamwork, allowing farmers to share ideas, experiences,
problems and accessing market information.

Joy Muhoozi’s apiary farm in Kyangundu, Sheema. Photo by Frederick Mugira
This is according to Ian Atamba, an expert in agricultural extension
and Director Integrated Actions Network, an NGO that works with local
farmers in south-western Uganda to help them enhance their farming
techniques.
He suggests that there are three specific points that farmers should
follow if they want social media to work for them: “be willing to learn,
active and involve their children.”
The last of these would seem to require explanation. “By involving
their children, I mean that if they are unable to read or use computers,
their children will do it for them,” Atamba adds.
Critically related to Atamba’s idea is the question of how
traditional media in Uganda perceive the consumers of their information.
Some media focus on the segments of society that have disposable
incomes such as the rich and educated. The end result is that stories of
rural, poor and otherwise marginalized people such as rural farmers
receive little coverage through traditional media.
No wonder, Joy says she can’t afford to have her produce advertised
in local media. “They want a lot of money,” notes joy, stressing that
she does not have money to advertise.
If Joy uploads any information about her produce, chances are
potential buyers and organisations that provide support to local farmers
in Uganda will read it.
The man who knows this better is Innocent Angonza, a Masters’
student. His first degree is in agribusiness. He owns a blog dedicated
to agribusiness. Agonza describes the use of social media in agriculture
as amazing.
“Usage of social media is helping farmers worldwide to reach out and
network with local and international agricultural extension workers and
potential buyers of their produce,” notes Agonza.
Likewise, Agaba Baringi Senex, the Mbarara Traders Association
treasurer agrees. He says several traders that belong to his
organisation reach farmers through social media platforms such as
Facebook and WhatsApp using their phones.
“Yes it is possible, several traders are now changing with trends,”
Agaba notes stressing that, “social media has now become an integral
part of everyday life for people around the world traders and farmers
inclusive.”
Published in the NewVision:
http://www.newvision.co.ug/news/670904-farming-in-a-virtual-reality-environment.html